{"id":341106,"date":"2022-03-17T07:31:15","date_gmt":"2022-03-17T06:31:15","guid":{"rendered":"https:\/\/www.pcnen.com\/portal\/?p=341106"},"modified":"2022-03-17T07:31:15","modified_gmt":"2022-03-17T06:31:15","slug":"zasto-vecina-cijena-zavrsava-na-99","status":"publish","type":"post","link":"https:\/\/www.pcnen.com\/portal\/2022\/03\/17\/zasto-vecina-cijena-zavrsava-na-99\/","title":{"rendered":"Za\u0161to ve\u0107ina cijena zavr\u0161ava na ,99?"},"content":{"rendered":"<p>Takvo formiranje cijene temelji se na teoriji da se, zato \u0161to \u010ditamo slijeva nadesno, prva brojka cijene ja\u010de urezuje u na\u0161 um. Upravo zbog toga \u0107e potro\u0161a\u010di prije kupiti proizvod koji ko\u0161ta na primjer 99,99 eura, a ne identi\u010dan proizvod koji ko\u0161ta 100 eura.<\/p>\n<p>U \u010dlanku Erika Andersona i Dankana Simestera, stru\u010dnjaka za marketing i menad\u017ement, objavljenom u \u010dasopisu Harvard Business Review, obja\u0161njava se kako ,99, ustvari, predstavlja varku kojom prodava\u010d \u017eeli da uvjeri potro\u0161a\u010da da je odre\u0111eni proizvod na sni\u017eenju. Ve\u0107ina potro\u0161a\u010da nesvjesno nasjeda na to i vjeruje kako su dobro pro\u0161li kupovinom tog proizvoda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ova strategija primenjuje se najmanje sto godina, a stru\u010dnjaci ne mogu sa sigurno\u0161\u0107u da ka\u017eu ko je osmislio taj trgova\u010dki trik, ali s lako\u0107om mogu potvrditi i objasniti njegovu djelotvornost, pi\u0161e bizlife.rs.<\/p>\n","protected":false},"author":1,"featured_media":341107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-341106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-svastara"],"_links":{"self":[{"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/posts\/341106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/comments?post=341106"}],"version-history":[{"count":1,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/posts\/341106\/revisions"}],"predecessor-version":[{"id":341108,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/posts\/341106\/revisions\/341108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/media\/341107"}],"wp:attachment":[{"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/media?parent=341106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/categories?post=341106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/tags?post=341106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}