{"id":219833,"date":"2017-01-16T08:40:49","date_gmt":"2017-01-16T07:40:49","guid":{"rendered":"http:\/\/www.pcnen.com\/portal\/?p=219833"},"modified":"2017-01-17T08:55:47","modified_gmt":"2017-01-17T07:55:47","slug":"antipusacki-bilbord","status":"publish","type":"post","link":"https:\/\/www.pcnen.com\/portal\/2017\/01\/16\/antipusacki-bilbord\/","title":{"rendered":"Antipu\u0161a\u010dki bilbord"},"content":{"rendered":"<p>Kada osobe koje pu\u0161e pro\u0111u pored d\u017eambo plakata u Stokholmu, mladi\u0107 sa bilbarda po\u010dinje da ka\u0161lje. <\/p>\n<p>Inovativnu reklamu pla\u0107a \u0161vedski ljekarski lanac, koji \u017eeli da podstakne pu\u0161a\u010de da se rije\u0161e lo\u0161e navike.<\/p>\n<p>Digitalni ekran na prvi pogled izgleda sasvim uobi\u010dajeno \u2013 na njemu se nalazi mu\u0161ki model. Ali ako neko sa cigaretom pro\u0111e pored njega, on po\u010dinje da ka\u0161lje jer mu smeta dim.<\/p>\n<p>Bilbord nakon toga po\u010dinje da prikazuje promotivni spot za razne proizvode koji poma\u017eu konzumentima da prestanu da pu\u0161e, a koje nudi lanac apoteka Hjartat.<\/p>\n<p>Direktorka marketinga Hjartat Fredrika Kulberg izjavila je da je cilj kampanje da se razgovara o problemu pu\u0161enja i da se dokumentuju reakcije prolaznika da bi se ljudi podstakli da \u017eive zdravim na\u010dinom \u017eivota.<\/p>\n<p><iframe loading=\"lazy\" title=\"The coughing billboard\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/_Uj-MMAys4M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kada osobe koje pu\u0161e pro\u0111u pored d\u017eambo plakata u Stokholmu, mladi\u0107 sa bilbarda <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-219833","post","type-post","status-publish","format-standard","hentry","category-zanimljivosti"],"_links":{"self":[{"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/posts\/219833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/comments?post=219833"}],"version-history":[{"count":0,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/posts\/219833\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/media?parent=219833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/categories?post=219833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pcnen.com\/portal\/wp-json\/wp\/v2\/tags?post=219833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}